What began as Shogren Performance Marine in 2003—and with a merger and acquisition became Pier 57 Marine in 2012—Shogren Performance Marine is the world’s largest dealer of new and pre-owned high-performance powerboats. In addition to carrying new V-bottom models from Cigarette Racing Team and custom catamarans from Mystic Powerboats, the Gurnee, Illinois based company offers an array of pre-owned boats from every major builder including Active Thunder, Baja, Donzi, Formula, Fountain, MTI, Nor-Tech and more.
“We are a full-service dealer dedicated to providing a positive, enjoyable experience for buyers and sellers from beginning to end,” says Scott Sjogren, the owner of Shogren Performance Marine. “Being a full-service dealer means we can accept trades, offer exceptional service and do all the little things that make difference between a good experience and a great one. Our reputation has been built on providing exceptional service. That’s the bottom line at Shogren Performance Marine.”
A complete Mercury Marine-certified service center, Shogren Performance Marine also is the nation’s top brokerage/consignment center. Unlike traditional brokerage services that provide limited photos of listed boats scattered all over the world, Shogren Performance Marine houses every high-performance boat offered for sale on-site as well as many others at its 45,000 square foot indoor, climate-controlled facility, allowing for first-hand, and hands-on knowledge of each boat.
“One of our primary goals in this inspection process is to determine a realistic selling price, one that works for the owner and Shogren Performance Marine,” says Sjogren. “We believe that our process provides an unprecedented level of information for both the buyer and seller. Our goal is to have everyone on the same page from the start. That, too, makes the difference between a good experience and a great one.”